Media kit
The Jaxable brand,
ready to use.
Logos, colors, typography, and the animated wordmark — everything needed to represent Jaxable correctly in articles, event materials, and partner pages.
01 · Logotype
The wordmark.
A typographic wordmark, always lowercase: jax in Ink, able in Emerald — the capability literally highlighted — closed by a Lime square. Use the color version on light or dark surfaces; mono versions only where a single color is required. Clear space: the height of the "x" on all sides. Minimum width 96 px.
02 · Monogram
The square mark.
An Authority Green square with the white "jx" and the Lime dot — for avatars, favicons, and app icons. Use the full-bleed version where the platform crops to a circle (LinkedIn, GitHub). Never place the monogram next to the full wordmark.
03 · Motion
The wordmark, unpacked.
The name carries the whole story, and the animated wordmark tells it in two moves: able unpacks into our delivery method — assess, build, launch, evolve — and jax unpacks into the invitation: just add experience. Three approved variants, web-native (HTML/CSS), used on digital surfaces and at the close of our presentations.
just add experienceassess build launch evolve
just add experienceassess build launch evolve
just add experienceassess build launch evolve
Motion rules: one unpack at a time, restrained easing, never looping faster than
shown here, and always static under prefers-reduced-motion. Need the
embed? Write to hello@jaxable.com.
04 · Color
A grounded green authority palette.
Light-first: pages sit on Canvas, white cards carry content, dark Authority Green sections are used sparingly for gravitas. Lime is reserved for the wordmark dot and micro-markers — never fills, never text. Click any swatch to copy its hex.
05 · Typography
A geometric-grotesk system.
All three families are open-source and free via Google Fonts. Headlines in sentence case, never all-caps; at most one Emerald-highlighted word per headline.
Display · headlines
Enterprise AI, made able.
Body · UI
The distance between an impressive demo and a dependable system is security review, data quality, evaluation, and adoption. Closing that distance is our entire business.
Data · labels
ASSESS → BUILD → LAUNCH → EVOLVE
ISO 27001 · SOC 2 · 99.99% UPTIME
06 · Usage
Please do. Please don't.
Do
- Use the provided files — the wordmark is vector-outlined, no font needed
- Keep clear space of at least the "x" height on all sides
- Use the dark-surface variant on photos and dark backgrounds
- Use the full-bleed monogram for circular avatar crops
- Write the name as "Jaxable" in text, "jaxable." only as the logo
Don't
- Retype, recolor, stretch, or add effects to the wordmark
- Use Lime for text or large fills — it's the dot, not a color theme
- Place the monogram next to the full wordmark
- Set the logo on clashing backgrounds or busy imagery
- Use old drafts of the logo — this page is always current